UWVSA HOODIE

Fresh merch for a team fiercely dedicated to cultural pride and excellence.

University of Waterloo Vietnamese Students’ Association

PROBLEM

UWVSA hasn’t had fresh merch for years. The dedicated members of this organization are on a constant grind to deliver the most fun and culturally empowering events to UWaterloo’s student body. Eager to create a lasting token of the sense of community and family that we have curated these past few years, I spearheaded a brand new merch team and got to work.

SOLUTION

A sleek font was utilized, illustrating the modern age of UWVSA and the promise of a future of UWVSA. The two interconnected ellipses represent the intersection of our Vietnamese heritage and westernized Canadian cultural influences. Present are the star motifs that are consistent across all of the UWVSA branding, originating from the Vietnamese flag 🇻🇳 and the root of our cultural pride. The star appears once more on the front design, punctuating the graffiti UWVSA with a bold certainty—a fearless expression of this cultural collective of young minds.

RETROSPECTIVE

I was able to experience firsthand the impact of good design on a client. The sense of pride and connection that was fostered by this logo and hoodie design was unmatchable. New merch drop coming Spring 2025.

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