I conducted research on existing showroom experiences to success criteria to drive customer engagement, drawing inspiration and insights from tech stores (e.g. Apple, Dyson, Google) and museum exhibits and installations.

1. Including a strong call to action encourages visitor interaction and improves flow.

2. Providing minimal, focused instructions and essential product information prevents cognitive overload and maintains user attention longer.

3. Showcases for interconnected products (e.g., Google Nest) succeed by immersing visitors through cohesive narrative and ecosystem storytelling.

4. Anchor the showroom design in RSC's core value proposition, similar to how Dyson highlights its sophisticated engineering through sleek exploded diagrams of their products’ inner workings.

5. Tailor the experience to specific customer segments to clearly demonstrate how the RSC product suite addresses their unique needs and pain points.

Collaborating with another interaction designer, we began space planning. We were constrained by the limited space we were allocated in the UBC ICICS building, so we decided on three different zones and mapped the visitor circulation through them.

*photo of The Institute for Computing, Information and Cognitive Systems (ICICS)

Zone 1: Smart Community Hardware Gallery

Guided by Rogers sales representatives, visitors explore connected home products. Physical interaction with a product is detected by a sensor and triggers the display screen to show key features and explain how it integrates within the broader ecosystem.

Zone 2: Community Intelligence

Visitors explore an interactive model of the UBC residence building with deployed RSC products, toggling through customer segment-specific views to see how data is collected and utilized for parking, building operations, and utilities management.

Zone 3: Foundational Technologies

An interactive timeline highlighting innovative Rogers 5G network applications and real-world problem-solving across industries.

My role was in designing the digital experience flow for Zone 1.

After gathering inspiration for the display screens, I presented an initial set of exploratory concepts and prototype screens to establish requirements and refine the visual direction.

• An interactive toggle graphic that reflects real-time status changes (e.g., locking a door) when visitors engage with physical products on the gallery wall.

• System architecture diagrams illustrating how connected products communicate with one another to deliver an integrated smart living experience.

*inspiration mood boards + initial screens

After review of the initial screens with the sales team, we decided to make the following changes:

• Following the fifth key insight from our research about information overload, reduce the amount of non-essential information on each screen to prevent information overload and keep the visitor engaged.

• Align the idle screen with RSC's core positioning as a leader in connected living.

• Highlight operational use cases and management controls alongside user-facing product features for property managers and developers.

• I originally chose dark backgrounds for a sleek look, inspired by tech brands like Dyson. After discussions, we agreed that a light background would provide more visual clarity for audiences and a more optimistic/positive feel of the RSC connected living message.

The second iteration of display designs includes the full flows for each product, an idle welcome screen, and the prototyped interactive, interconnected experience.

Imagine… You are a property manager building new multi-dwelling units, you’re looking for a modern, interconnected access management solution that can drive property value.

*video prototype